Professional Area Management

Building upon the success of the first book, this second edition of Professional Area Management has been revised and updated to include the key concepts of Engage, Execute and Evolve - continuing its ground-breaking work of defining and outlining the professional practice of outstanding retail area managers. Packed with real-life case studies from operators and executives (including Tesco, YO! Sushi, Hungry Horse, Stonegate, Harvester, St Gobain, Park Holidays, Burberry, Loungers and many others) this book is essential reading for general managers who aim to go further up the chain of command and area managers who want to be the best in their field. In particular, Chris Edger outlines how area managers can 'close down the distance' between themselves and their units in order to optimise performance. Without abandoning academic rigour he produces essential 'how to' checklists for the ambitious general manager or area manager that can be applied out in the field. This book is a vital accompaniment for those who aspire to train or become great retail managers.