Rita Assoreira Almendra is a full professor at the Lisbon School of Architecture (FA-ULisboa) where she is Head of the Design Department and coordinates both the Design Doctoral Program and the nucleus of Design at the CIAUD research center. She holds a PhD in Design (2010) from FA-ULisboa, a master's in design management (2004) and an MBA with marketing specialization (2002), both from the Catholic University of Lisbon. Rita has worked for more than 20 years as a design researcher and educator, with numerous publications and master and doctoral supervisions in this field. She is the founder and coordinator of the Research & Education in Design research group [redes.fa.ulisboa.pt] and was responsible for two editions of the International Conference on Research and Education in Design.