Public Relations, Cooperation, and Justice

From Evolutionary Biology to Ethics

Inbunden, Engelska, 2017

Av Charles Marsh

2 609 kr

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Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justicedraws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

Produktinformation

  • Utgivningsdatum2017-04-24
  • Mått156 x 234 x 25 mm
  • Vikt544 g
  • FormatInbunden
  • SpråkEngelska
  • SerieRoutledge New Directions in PR & Communication Research
  • Antal sidor304
  • FörlagTaylor & Francis Ltd
  • ISBN9781138944206