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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
- Format: Pocket/Paperback
- ISBN: 9781137483799
- Språk: Engelska
- Antal sidor: 226
- Utgivningsdatum: 2015-09-17
- Förlag: Palgrave Macmillan