Public Relations Metrics 1
bokomslag Public Relations Metrics
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Public Relations Metrics

Betteke Van Ruler • Ana Tkalac Vercic • Dejan Vercic

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2649:-

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Andra format:

  • 348 sidor
  • 2008
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
  • Författare: Betteke Van Ruler, Ana Tkalac Vercic, Dejan Vercic
  • Illustratör: black and white 36 Tables
  • Format: Inbunden
  • ISBN: 9780805862720
  • Språk: Engelska
  • Antal sidor: 348
  • Utgivningsdatum: 2008-05-01
  • Förlag: Routledge

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