Regenerative Strategies

In the current climate emergency, it is no longer enough for businesses to simply employ environmental strategy typologies focused on 'greening the business' and maintaining the 'business-as-usual' logic. Gregorio Martn-de Castro and Javier Amores-Salvad argue that disruptive business models and solutions are now required, and they propose a new regenerative strategy linking climate science to management studies.The main features of this strategy are:cutting-edge climate science solutions(capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) anda redefined firm purpose under an ecological, ethical and moral paradigm(integrating ecoemotional wealth, environmental performance, systemic socioecological resilience, wider stakeholder management and a very long-term perspective). They demonstrate that, by applying this strategy, companies can not only reduce their negative environmental externalities and create positive environmental externalities, but also reverse current environmental degradation through a new sustainable capitalism.