Reinventing Heritage

Park Associati is a Milan-based interdisciplinary collective of architects, designers, and researchers who are united by the desire to shape the future of the built environment. The firm operates across architectural, urban, landscape, interior, and product design at the intersection of tradition and innovation. The reinterpretation and regeneration of cities through adaptive reuse as a core strategy of Park Asscociati. In this book, the collective explores the transformative potential of adaptive reuse in architecture to address environmental, social, and economic challenges. Rather than demolishing and rebuilding, adaptive reuse champions the repurposing of existing structures to extend their lifecycle, reduce waste, and foster sustainable urban regeneration. Through a combination of theoretical insights and practical case studies, Reinventing Heritage highlights the diverse ways in which adaptive reuse can revitalise cities and preserve cultural heritage while creating innovative spaces serving contemporary demands. Contributions by leading international authorsincluding curators, urban planners, ecologists, and designers as well as lavish photographs and other attractive visuals offer a multifaceted dialogue around the future of our built environment. Reinventing Heritage appeals to anyone passionate about sustainable living, urban innovation, and the stories buildings can tell when they are given a second life.