Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry

The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies. It describes how R&D activities have evolved in the last three decades on Indiansoil. The book discusses how emerging economy like India has become the 'Pharmacy of the World' and how reputed and research-centric Indian drug manufacturing companies are aligning their business model by incepting the business idea as 'Innovate in India and Serve to the World'. Subsequently, through successful implementation of the R&D activities and endeavors, Indian pharmaceutical companies have been witnessing different drug discoveries and innovations which have beenperformed in an indigenous manner.Contemporarymarketing strategies adopted by the research-centric Indian pharmaceutical companies for selling innovative drug products across the globe, attainingglobal competitiveness, and maintaining a seamless supply chain through export initiatives have also been discussed in this book. Finally, the book figures out the relationship between R&D and financial performance with the help of panel data analysis (PDA),an econometric approach.