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256 sidor
2017

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

Författare: Joe Duffy, Damian Hamilton, Cristiano Vinciprova MacHado
Illustratör: 400 colour
Format: Inbunden
ISBN: 9781864707090
Språk: Engelska
Antal sidor: 256
Utgivningsdatum: 2017-03-01
Förlag: Images Publishing Group Pty Ltd