Research in International Marketing (RLE International Business) 1

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Research in International Marketing (RLE International Business)

Peter W Turnbull • Stanley Paliwoda

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388 sidor
2014

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.

Författare: Peter W Turnbull, Stanley Paliwoda
Format: Pocket/Paperback
ISBN: 9781138007949
Språk: Engelska
Antal sidor: 388
Utgivningsdatum: 2014-06-10
Förlag: Routledge