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Pocket
Research in International Marketing (RLE International Business)
Peter W Turnbull • Stanley Paliwoda
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers and the special problems for firm strategy and organisation arising from the internationalisation process.
- Format: Pocket/Paperback
- ISBN: 9781138007949
- Språk: Engelska
- Antal sidor: 388
- Utgivningsdatum: 2014-06-10
- Förlag: Routledge