Research Methods in Sport Studies and Sport Management: A Practical Guide

Research Methods in Sport Studies and Sport Management  is an accessible and practical introduction to research methods for the growing number of courses in sport studies and management. It includes a critical appraisal of alternative methods and their uses, and detailed guidance on the implementation of quantitative, qualitative and mixed methods of research.  Three software packages are used to demonstrate quantitative and qualitative data analysis (Excel, SPSS and NVivo).

The overall aim is to introduce research methods both as a skill required by students planning a professional career either in the public or private sport sector and as initial preparation for those embarking on research degrees. This is a how to do it text that gives insight into how research findings are generated in order to assist students and practising managers to become knowledgeable consumers of the research of others.

The book is modelled on an existing popular text by Tony Veal: Research Methods for Leisure and Tourism: A Practical Guide. The common generic material and similar structure ensure that those institutions with mixed cohorts of sport and leisure and tourism studies students can use their own subject-specific version of the text with relevant examples and source material.

Tony Veal is an Adjunct Professor in Management at the University of Technology, Sydney. He is well known for his writing in the field of leisure and tourism and is past president of the Australian and New Zealand Association for Leisure Studies. Simon Darcy is Professor in Management at the University of Technology, Sydney. He is a well-published interdisciplinary researcher, specialising in inclusive organisational approaches to diversity.

Pearson

ISBN 9780273736691