Restaurant Marketing for Owners and Managers 1

Samhälle & debatt

Restaurant Marketing for Owners and Managers

Patti J Shock • John T Bowen • John M Stefanelli

Pocket

649:-

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240 sidor
2003

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.

Författare: Patti J Shock, John T Bowen, John M Stefanelli
Format: Pocket/Paperback
ISBN: 9780471226277
Språk: Engelska
Antal sidor: 240
Utgivningsdatum: 2003-11-01
Förlag: John Wiley & Sons Inc