Retailing

In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores strategies for optimizing store performance, improving customer experience, and building long-lasting relationships in the competitive retail landscape. Kumar integrates decades of research and practical case studies to offer a comprehensive understanding of key topics such as consumer behavior, merchandising, store layout, and customer engagement. Designed for retail professionals, marketers, and students, this book provides actionable insights on how to drive foot traffic, enhance customer satisfaction, and increase sales. Whether you're managing a local store or overseeing a chain of retail outlets, Retailing: Store and Customer Level equips you with the knowledge to make data-driven decisions that improve store operations and boost profitability. Discover how to create a seamless shopping experience that resonates with today's consumers and lays the foundation for sustained growth.