Rethinking Innovation and Design for Emerging Markets 1

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Rethinking Innovation and Design for Emerging Markets

Christophe Midler • Bernard Jullien • Yannick Lung

Pocket

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178 sidor
2023

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Författare: Christophe Midler, Bernard Jullien, Yannick Lung
Format: Pocket/Paperback
ISBN: 9781032476827
Språk: Engelska
Antal sidor: 178
Utgivningsdatum: 2023-01-21
Förlag: Auerbach