Return of the Rudeboy

Containing unseen images, essays on Rudeboy heritage and culture as well as references to the curated spaces at the 2014 Somerset House exhibition; Return of the Rudeboy. Created and curated by prolific photographer, Dean Chalkley and creative director Harris Elliott, Return of the Rudeboy showcased a sartorial subculture through a series of portraits, installations and set pieces. Over the course of a year the duo photographed over 60 sharply dressed individuals from across the UK, all of whom embody the essence of what it is to be a Rudeboy (or Rudie) in the 21st century. The curated collection of images displayed in the Somerset House exhibition and this accompanying publication shows the subjects presenting their pure and singular sartorial swagger.