Return To The Little Kingdom

In 1984, Michael Moritz, then a young journalist at Time magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. The Little Kingdom: The Private Story of Apple Computer brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire. Moritz - who has served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal - offers his perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. This book is required reading for anyone who has ever wanted to understand the rise of Apple and the distinctive attributes of enduring companies.