Revealing Our Social World

Revealing Our Social World: Fundamentals of Social Research explores the myriad reasons social scientists conduct research and how published findings have the power to inform laws and social policies, influence therapeutic practices, and develop social theory. The text underscores the importance of quality research and the use of the scientific method to avoid the pitfalls of casual observation. The text features five dedicated sections. Section I introduces foundational information about social research, defining its components, outlining the research process, speaking to ethical considerations, and demonstrating the connections between paradigms, social theory, and methods. In Section II, students learn the preparatory steps to take before conducting research in the field. Dedicated chapters cover probability sampling and sample design and qualitative research. Sections III and IV focus on quantitative and qualitative research design and analysis, respectively. The final section of the text explores big data, machine learning, audio, image, video, and social media analytics, and more. Providing students with a comprehensive and valuable introduction, Revealing Our Social World is an excellent resource for courses in social research.