Revenue Management Theory And Practice: Theoretical And Empirical Research

This issue is dedicated to the theory and practice of revenue management. Although cost management tends to focus on expenditure, it is important to pay attention to revenue as well. If a company is unable to generate sufficient revenues, no matter how hard it tries to reduce the costs, it will not be able to generate a profit; thereby threatening its long-term existence. For this reason, revenue management, along with cost management, is essential. In addition to costs, research on cost drivers has made progress in recent years. However, systematic research on revenue is still incomplete. There is thus a need for theoretical, empirical and systematic research on various issues related to revenue management. This book offers a broad view of revenue management and examines revenue management from different perspectives. It is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market, and marketing issues and the third part examines revenue management and related issues from various other perspectives.