bokomslag Rhetorical and Critical Approaches to Public Relations II
Samhälle & debatt

Rhetorical and Critical Approaches to Public Relations II

Robert L Heath Elizabeth L Toth Damion Waymer

Inbunden

4139:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 5-10 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 392 sidor
  • 2009
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditions contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
  • Författare: Robert L Heath, Elizabeth L Toth, Damion Waymer
  • Format: Inbunden
  • ISBN: 9780805864236
  • Språk: Engelska
  • Antal sidor: 392
  • Utgivningsdatum: 2009-02-19
  • Förlag: Routledge