Routledge Handbook of the Business of Women's Sport

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of womens sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, womens sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of womens sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of womens sports and those who work in womens sport. An essential reference for any researcher or advanced student with an interest in womens sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or womens studies.