bokomslag Rumor in the Marketplace
Psykologi & pedagogik

Rumor in the Marketplace

Fred Koenig

Inbunden

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  • 192 sidor
  • 1985
This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.
  • Författare: Fred Koenig
  • Format: Inbunden
  • ISBN: 9780865691179
  • Språk: Engelska
  • Antal sidor: 192
  • Utgivningsdatum: 1985-09-01
  • Förlag: Praeger Publishers Inc