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The starting point for this book was the authors experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.
- Format: Inbunden
- ISBN: 9783631646847
- Språk: Engelska
- Antal sidor: 168
- Utgivningsdatum: 2014-06-16
- Förlag: Peter Lang AG