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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
- Format: Pocket/Paperback
- ISBN: 9781933820200
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2011-07-06
- Förlag: Rosenfeld Media