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Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
- Format: Pocket/Paperback
- ISBN: 9780199663378
- Språk: Engelska
- Antal sidor: 2989
- Utgivningsdatum: 2013-10-17
- Förlag: OUP Oxford