bokomslag Selling Pharmaceuticals-A Love Affair
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Selling Pharmaceuticals-A Love Affair

Mumtaz Akhtar

Pocket

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  • 408 sidor
  • 2015
This book is called A Love Affair basically for two reasons. The first is that I love medical representatives and wish to empower them to lead fruitful satisfying lives. I have myself worked for seventeen years as a medical representative. This book is the labour of Love and tribute for the medical representatives with whom I have been associated for thirty one years of my life.

While rewriting the book for the second time I realised and was amazed by the similarity in the way that a sales person's job must be perused and in the way a young man woos his lady love to persuade her to marry him. In fact the similarities were so wide that the book demanded to be written as A Love Affair. This rewriting of the book made it suitable for all Sales People in addition to the medical representatives, hence the title.

The second reason for calling it A Love Affair is the way that the book is written. All the aspects discussed here may be closely related to A Love Affair. Similarities occur that make the understanding of the sales process at once easy and interesting.
  • Författare: Mumtaz Akhtar
  • Format: Pocket/Paperback
  • ISBN: 9781482845952
  • Språk: Engelska
  • Antal sidor: 408
  • Utgivningsdatum: 2015-02-28
  • Förlag: Partridge India