Selling Right in the World of Retail

SELLING RIGHT IN A WORLD OF RETAIL is essentially in two major
parts. The first part is a compendium of the "success stories" of some retail
business men and women and how they rose to the top. This sets the preparatory
stage for proactive and positive attitudes for the main theme which is an
encouragement for associates to embrace training as a necessary tool for effective
retail business and for the employers to encourage such skill acquisition with the
accompanying incentives.
The second part of the book outlines the practical applications for the
employees as well as the employers. It is geared to the preparation of the
employees and the employers strategy and execution.
The book emphasizes the need for better skills and sales training for
Sales associates. There is a mutual benefit on the side of employers and
employees if skills and knowledge are adequately imparted. All companies
employing Sales Associates will benefit from improved training which will boost
the morale and knowledge of their employees and consequently better
performance and productivity of the companies.
Employees and associates are to be encouraged to realize that they and
their jobs are as important as any other in the entire establishment.