Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change

A groundbreaking approach to selling in a world demanding change

Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a roadmap to help them embrace the challenges they face at such a critical juncture.

Selling Vision is a step-by-step guide to creating and selling change.  By implementing new change management strategies into their unique XXYY selling methodology,  the authors:

       Propose a new logic for thinking about and executing major sales transformations

       Examine these transformations from the customers perspective and how their changing buying patterns suggest a particular way of focusing selling activities

       Consider the perspective of salespeople and what they can do to sell change to their customers

       Look at how sales leaders and managers can change the way their organizations sell products or services

       Highlight the pivotal moments that determine the success of major change initiatives

Based on their unique XXYY selling methodology, Schachter and Cheatham provide a proven sales strategy to help any sales leader, manager, or professional. For sales leaders, their approach provides a path for transforming the sales organization. For sales managers, it describes how to inspire change in the behavior of salespeople. And for salespeople, it offers a new way of selling that will have a dramatic impact on their performance. For any business executive, Selling Vision provides a faster path to driving change.

This book provides immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization.

How you respond to changing sales dynamics will determine your companys success, that of your custome...