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"When you want to sell an idea to your organization, there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment, point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign, and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals, groups, and the organization as a whole."--P. [6].
- Format: Pocket/Paperback
- ISBN: 9781604910254
- Språk: Engelska
- Antal sidor: 32
- Utgivningsdatum: 2008-06-01
- Förlag: Centre for Creative Leadership