719:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 989:-
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
- Format: Pocket/Paperback
- ISBN: 9781349366491
- Språk: Engelska
- Antal sidor: 183
- Utgivningsdatum: 2009-05-21
- Förlag: Palgrave Macmillan