Sensory Marketing

Authored by Bertil Hultén,one of the world?s leading professors of sensory marketing,this text brilliantly explainsthe techniques through whicha sensory experiencecan becreatedtosurrounda consumer.Sensory experiencescombine not only to increase the chance of animmediatesale, but to influence perception ofa product which thenplays into a customer?s chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.