Service Reboot: The New Science of Selling, Marketing, and Managing Services

Service Reboot is not a book. It's a thought revolution. Presented here are entirely new, scientifically designed, research-based strategies that today's businesses must adopt to compete in a world forced to transform to a service/information economy.Successful professionals cannot afford to base today's best-practices on yesterday's basics. Understand one thing: everything you learned about sales is obsolete. It's time for a major update in your business vision.The key? Reboot your mindset before your methodology. A brand new theory has emerged for business, Unified Services Theory (UST), derived by researchers working in verticals as diverse as Hospitality and Healthcare. David Selch tested UST across dozens of industries, proving revenues dramatically increase when salespeople and marketers reshape their perceptions, and make decisions by a Service versus Product value model.David Selch provides the latest approaches needed to redefine your conversation with clients and customers, and create consistent, predictable sales results. Selch delivers startling insights into how services must be presented, mapping your transformation from the inside out. Advertising to drive sales, not awareness. More powerful sales interactions at every point in your pipeline. New metrics informing better decisions. Hiring salespeople for longevity and effectiveness.With over 25 years' experience selling services and training teams for international business giants, and an MBA from the University of Leicester, UK, Selch has synthesized theories from the Business schools at Yale, University of Stockholm, and Brigham Young into practical and critical new steps for selling and marketing services. Wherever you are in your career - Junior Sales Associate or Chief Marketing Officer - Buy this book now to begin radically improving sales.