1679:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
- Format: Pocket/Paperback
- ISBN: 9780230520936
- Språk: Engelska
- Antal sidor: 376
- Utgivningsdatum: 2008-12-30
- Förlag: Red Globe Press