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Pocket
Serving All Urban Consumers: A Marketing Approach to Water Services in Low- and Middle-income Countries: Book 6 - Sample strategic marketing plan India
Kevin Sansom
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This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.
- Format: Pocket/Paperback
- ISBN: 9781843800590
- Språk: Engelska
- Antal sidor: 58
- Utgivningsdatum: 2004-01-01
- Förlag: WEDC