Shhhh! it's a Secret. How to Compete Against Walmart and the Internet.

Two educated, experienced people start a new business. Both are well-funded, in good locations and advertise brilliantly. One grows; the other fails. After 40 years of small business ownership, and observing other small businesses, Fran learned the most important factor for business survival is attitude. Fran shares what inspires her business "survive & thrive" attitude.