Shopping Behaviour of Indians in the Deregulated Market

This book provides a glimpse of the changing Indian customer with the onset of globalization. It is a study on the retail revolution which India is experiencing in recent years. Being one of the fastest growing economies in the world with a large young population with high disposable income, today the Indian customer seem to be demanding. This book outlines the customers perceptions on organized retailing and his shopping behaviour in this changed scenario. A detailed study on the factors which influence an Indian shopper in the selection of the retail store, his perception about store atmospherics, reasons for his loyalty to a particular store, impact of loyalty card schemes launched by retailers etc. are explored in detail for better understanding of Indian customer. Finally an attempt is also made to segment the shoppers of organised retail stores. In short this book gives a clear understanding of Indian shopper. This book is an ideal study resource for researchers, professionals and business persons in the field of retailing and consumer behaviour.