Shtick to Business

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)—translates the genius and madness of the world’s funniest people into powerful prescriptions for professional success.

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

• What Bill Murray and Groucho Marx know about career management.




• Why Dave Chappelle and Joan Rivers are a blueprint for brand building.




• What Tina Fey and Amy Poehler can teach you about leadership and teamwork.




• How Jerry Seinfeld’s daily rituals made him the wealthiest comic alive.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You’ll build new skills—enhanced creativity, better decision-making, and a marketing mindset—to launch a business, tackle tough management problems, and build a serious career. And you’ll never have to tell a joke.