Slow Down, Sell Faster!: Understand Your Customers Buying Process and Maximize Your Sales

Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, youre already halfway home. Featuring a simple yet power ful eightstep process and practical, repeatable techniques, slow down, sell faster! is packed with examples from the authors extensive experience, plus research on customer buying processes rather than traditional selling processes.

this buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. each step in the book corresponds to a role you should adopt to meet a customers needs at each stage of the buying process.

There are two sides to every sale. In todays extra challenging business climate, understanding the buying process is where professional selling should start.