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This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
- Format: Pocket/Paperback
- ISBN: 9780471500711
- Språk: Engelska
- Antal sidor: 736
- Utgivningsdatum: 1990-02-01
- Förlag: John Wiley & Sons Inc