Small Business Marketing Strategies All-in-One For Dummies

Transform your small business into arevenue-generating machine with this step-by-stepmarketing resource Running a small business is a funand rewarding experience.It'seven more fun and rewarding when clients and customers areclamoringto get a handonyour latest product or service. And effective marketing is the key to making that happen. InSmall Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commercewalk you throughevery single step ofdesigning, launching, running, measuring, and improving your company's next marketing campaign.Butdon'tworry-with Dummies,it's all aboutlearning made easy. You'lldiscovertechniques that work in any kind of small business, fromfull-time trades to brick-and-mortar shopsandonline side-hustles.Starting at thebeginningof the marketing process,you'llmoveon tolearn howto blend different marketing methods,such ascontent, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundationof your marketing strategy by defining your ideal customers, sizing up your market, and settingyour goals Kick off a successful campaign the right wayby picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfectmarketing and advertising mix Evolve pastgut instincts and measureyour results with hard dataand reliablemetrics Moving beyondindividualstrategiesandtechniques,Small Business Marketing Strategies All-in-One For Dummiesshows you how toblend every tool at your disposal into one effective marketing strategy.It'sa must-read foranysmall business owner trying to grow their company.