Samhälle & debatt
Pocket
Social Communication in Advertising
William Leiss • Stephen Kline • Sut Jhally • Jackie Botterill
759:-
Tillfälligt slut online – klicka på "Bevaka" för att få ett mejl så fort varan går att köpa igen.
Andra format:
- Inbunden 2679:-
- Inbunden 1949:-
- Pocket/Paperback 999:-
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
- Format: Pocket/Paperback
- ISBN: 9780415966764
- Språk: Engelska
- Antal sidor: 696
- Utgivningsdatum: 2005-09-01
- Förlag: Routledge