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Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.
- Format: Inbunden
- ISBN: 9781538186725
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2025-07-01
- Förlag: Bloomsbury Academic