bokomslag Social Media Marketing
Samhälle & debatt

Social Media Marketing

Emi Moriuchi

Pocket

389:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 166 sidor
  • 2019
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as a consumer vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the company's marketing strategy. Brands and companies have enabled consumers to be producers of original content, co-creators for an existing brand, and curators for trending ideas in the consumer market. The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
  • Författare: Emi Moriuchi
  • Format: Pocket/Paperback
  • ISBN: 9781948976787
  • Språk: Engelska
  • Antal sidor: 166
  • Utgivningsdatum: 2019-03-30
  • Förlag: Business Expert Press