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Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
- Format: Inbunden
- ISBN: 9780199572489
- Språk: Engelska
- Antal sidor: 384
- Utgivningsdatum: 2010-02-04
- Förlag: OUP Oxford