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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
- Format: Pocket/Paperback
- ISBN: 9781349291373
- Språk: Engelska
- Antal sidor: 219
- Utgivningsdatum: 2010-12-14
- Förlag: Palgrave Macmillan