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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
- Format: Inbunden
- ISBN: 9781403905192
- Språk: Engelska
- Antal sidor: 179
- Utgivningsdatum: 2003-10-01
- Förlag: Palgrave Macmillan