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To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
- Format: Pocket/Paperback
- ISBN: 9789401486255
- Språk: Engelska
- Antal sidor: 200
- Utgivningsdatum: 2022-12-08
- Förlag: Lannoo Publishers