Start with the Answer

The Chairman of Saatchi & Saatchi offers timeless wisdom on great business leadership Start with the Answer offers transformative insights and practical instruction for men and women determined to succeed as executives and industry leaders. The book presents and explores the eight dimensions of business life--preparation, building and managing a career, business strategy, business operations, finance and economics, leadership, culture and communication, and personal spirit and style. All successful business leaders must master these essentials in order to succeed in the fundamental challenges of business. This book will explain how to do that, and is the road map that today's lost business culture sorely needs. Based on his experience as a leader in a number of industries, Seelert presents both the philosophy and the nuts-and-bolts of a successful and happy career. Bob Seelert (New Canaan, CT) is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A Harvard Business School graduate, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on Boards of Directors of companies in the United States, the United Kingdom, and France.