Kommande
bokomslag Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis

Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis

Mohsen Nady

Inbunden

2179:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

  • 2025
Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

  • Författare: Mohsen Nady
  • Format: Inbunden
  • ISBN: 9781779564634
  • Utgivningsdatum: 2025-01-01
  • Förlag: Society Publishing