Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Claus Ebster
Uppskattad leveranstid 7-12 arbetsdagar
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In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.
- Format: Pocket/Paperback
- ISBN: 9781606490945
- Språk: Engelska
- Antal sidor: 201
- Utgivningsdatum: 2011-09-16
- Förlag: Business Expert Press