bokomslag StoryMythos: A Movie Guide to Better Business Stories
Samhälle & debatt

StoryMythos: A Movie Guide to Better Business Stories

Shane Meeker

Häftad

369:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 3-8 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 378 sidor
  • 2018

Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-they're also the foundation of a successful corporate culture, effective communication, and brand image.

Veteran corporate storyteller and keynote speaker Shane Meeker (https: //www.storymythos.com/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements.

In this book, you'll learn:

- Why stories make people care

- The recipe for a compelling story

- The dangers of a bad story

- How your brand is like Glinda the Good Witch

- How the Marvel Cinematic Universe can inspire your innovation pipeline

And much more-including workbook sections that will help you discover the power of your stories.

If you are ready to write your own story, then begin reading StoryMythos today! Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination.

"Infused with sharp and relevant examples from movies, Walt Disney, and P&G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen."

-John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board of the Walt Disney Company

  • Författare: Shane Meeker
  • Format: Häftad
  • ISBN: 9781945793387
  • Språk: Engelska
  • Antal sidor: 378
  • Utgivningsdatum: 2018-07-01
  • Förlag: Speak It to Book